Signature Floors - Established 1989


Signature Floors has a rich history of providing high-quality flooring solutions to its customers. Over the years, the company has evolved and embraced innovation to stay at the forefront of the industry. Today, as a part of the Beaulieu International Group, Signature Floors continues to uphold its commitment to excellence, while incorporating innovative approaches to meet the changing needs of its customers. With Richard Braic at the helm as CEO, the company is well-positioned to continue its success and maintain its reputation for quality and customer service.

“Signature holds a substantial stock commitment with the focus on delivering flooring solutions quickly across Australia & New Zealand

Signature Floors has come a long way since its humble beginnings in a small office in Fitzroy. Over the past thirty years, we have evolved significantly and now operate from an impressive 11,500m2 purpose-built facility in Epping, Melbourne. In 1989, Bill O’Halloran, who had spent his entire career in the flooring industry, decided to establish his own company, which initially traded under the name New Floor Distributors before becoming Signature Floors. Bill instilled core beliefs in the company, including a commitment to constant innovation, unrestricted imagination, and a passion for our products, which continue to guide us today.

Today, Signature Floors offers multiple flooring products across various categories, such as commercial custom carpet, vinyl floor tiles and planks, sheet vinyl flooring rolls, and modular carpet tile collections. In addition, we also provide residential flooring options like hybrid planks, engineered timber, laminate floors, and residential carpets.

After fifty-three years in the industry, Bill retired, and his son, Anthony O’Halloran, and son-in-law, Robert Herten, took over the company until they joined B.I.G. in 2023. The company is now led by CEO Richard Braic. Our success can be attributed to our extensive global travels, which keep us updated on current and upcoming trends and technological advances. Our worldwide visits and relationships built across the globe have contributed to making Signature Floors the successful company it is today.

With a commitment to creating great spaces, the team at Signature believe good design emerges from understanding our customer’s needs and the incredible possibilities of a project. Through this understanding, Signature seeks to inspire and challenge the perceptions of what flooring can achieve. The company is, undoubtedly, one of Australia’s largest floor distributors launching new flooring products consistently. Choosing flooring options is also easy with all product types available under one roof. Whether that’s soft flooring, hard or resilient flooring, you’re sure to find superior quality and technology with a sustainable touch. It’s why retailers, architects, designers and contractors from both Australia and New Zealand are always interested in what Signature is doing next.

Types of products: Carpet Tiles | Vinyl Planks | Floating Floorboard | Herringbone Flooring | Waterproof Floorboards | Engineered Timber | Oak Flooring | Commercial Flooring | Sheet Vinyl Flooring

Product Specialists

Signature have expertise in all categories and dedicated product managers for carpet, carpet tiles, hard floors, resilient and custom carpet from the Signature Studio. We are committed to delivering the best customer experiences by sharing customer's needs, offering expertise and being obsessed with execution.

Key Staff

Signature Team

Richard Braic


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Richard Slade

General Manager – NZ

Matt Martin


Tony Calder

National Sales Manager I Retail

Kylie Gibbs

National Sales Manager I Commercial

Renee Hunt

Business Development Manager - Retail | Upper North Island

Kim Shearer

Business Development Manager - Lower North Island

Amiee Hay

Executive Project Coordinator

Claire Leibbrandt

Customer Service Team Leader | Customer Service

Vivian Cheung

Financial Controller

Matt Schipano

Head of Marketing

Angelique Mandarano

Head of Commercial Product

Trent Humphreys

Operations Manager

Jacqui Sandars

National Product Manager – Resilient & Hybrid

Need to get in touch with us?

Our Customer Service Team is available to answer any questions you may have. customer service 09 414 2001