Founded by Bill O’Halloran, Signature Floors is led today by the next generation – Anthony O’Halloran, Rob Herten and CEO Richard Braic who together steer the company, which is now based in a 9,000m2 purpose built facility in Victoria.
From humble beginnings in a small office in Fitzroy to our current 9,000m2 purpose-built facility in Epping, Melbourne – Signature has grown considerably over the past thirty years. It all started in 1989, when after spending his entire career in the flooring industry, Bill O’Halloran decided to use his expertise and passion for product to start his own company. Trading begun under the name New Floor Distributors and later changed to Signature Floors, with the business retaining the same beliefs of never being restricted by your imagination, continue to innovate and do everything to your best potential and most importantly love your product.
Fifty-three years after Bill begun his flooring career journey at MNA Floors, he decided to retire from the flooring industry. Signature has always prided itself on being wholly Australian owned and operated with family values at the core, the company has been under the direction of Bill’s son and son-in-law, Anthony O’Halloran and Robert Herten, since 2008. Having been a mentor to Anthony and Robert for over fourteen years, the reins are firmly in the right hands.
The real story behind Signature’s success is through the extensive worldwide travel, which is vital to keep current with upcoming trends and technological advances. The combination of the places visited and the relationships that have been built globally is what makes Signature the forward thinking company it is today.
With a commitment to creating great spaces, the team at Signature believe good design emerges from understanding our customer’s needs and the incredible possibilities of a project.
Through this understanding, Signature seek to inspire and challenge the perceptions of what flooring can achieve. That is why retailers, architects, designers and contractors from both Australia and New Zealand are always interested in what Signature are doing next.
Signature have expertise in all categories and dedicated product managers for carpet, carpet tiles, hard floors, resilient and custom carpet from the Signature Studio. We are committed to delivering the best customer experiences by sharing customer's needs, offering expertise and being obsessed with execution.
Signature Studio DirectorRead Bio
Signature Studio Director
“Together with Rich and Rob, we’re building an agile, innovative company my father Bill started. My passion is carpet design and production and you’ll find me in the Signature Design Studio; whether you are inspired by nature, excited abstraction, or moved by the built world, our talented team of creatives will realise any idea into reality.”
Residential DirectorRead Bio
“Anthony and I are continuing the family tradition which began this great company in the 80’s. The combination of the places visited and the relationships built globally is what makes Signature the forward-thinking innovative company it is today.”
“At Signature we are designing products to specifically meet our customers performance requirements for the local market. Design and service are what makes the difference between a good and great experience. My sales team only knows great!”
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Commercial Product Manager
National Product Manager – Resilient
National Product Manager – Residential Carpet
Residential Sales Manager
Commercial Sales Manager
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